He also loves the continuity of owning an Aveda salon and what it offers customers across the country. With a strong team behind him, Chad never felt alone in his journey to open and build a prosperous business. The SDPs were very helpful in getting me through the buying of the company, and learning more about Aveda,” he adds. They told me who to contact to get a website and what was successful for other salons. “They know what works, and at the beginning, I didn’t. “I had no idea what I was doing, so I took whatever The Salon People told me and executed it,” he says. “I went into business not just by myself, but also with Aveda and The Salon People,” he says. Before he even opened, he made the decision to follow Aveda, Neill Corporation and The Salon People’s guidelines for success and hasn’t looked back.
AURA AVEDA SALON PLUS
“In 2010 we expanded to add more chairs plus spa and now we’re opening a second location.”Ĭhad credits Aveda as one of the biggest factors of his salon’s growth. “We did $350,000 the first year and then 48 percent more the next year and kept growing and growing,” he says. And I met other salon owners, and asked what they do to be successful.”Ĭhad’s hard work and a desire to learn has paid off in double-digit growth-since day one. “I’m a numbers guy, so it was a good fit. “When we first started, I attended every single class at the Aveda Business College,” he says. Chad however, has fully immersed himself into the salon industry and Aveda culture.
“I quit the mortgage industry and threw myself into the salon industry.”Įdward is a silent partner in the salon, and remains working in the medical profession. “In 2009, a year after we opened, we made an offer to buy her out, which she accepted,” says Chad. But within six months, they figured out she wasn’t the best manager. The Pereira brothers decided they wanted to back her. “My mom was a big Aveda fan, and one time while she was getting her hair cut, she overheard her stylist talking about how she wanted to open her own salon, but was lacking capital,” says Chad.Ĭhad met with the stylist, who had taken courses at the Aveda Institute, and she filled him in on Aveda’s points of difference and its eco-friendly mission. The brothers, who always knew they wanted to own a business together, weren’t sure what that business was going to be. Chad and Edward Pereira, owners of Aura Salon in Jacksonville, Florida, aren’t your typical salon owners. They’re there to hire stylists, of course. Why are they there? Do they need to buy products? What’s the punchline? Aveda has also donated millions of dollars over the years to organizations funding breast cancer research, disaster relief, animal rescue and other causes.A mortgage broker and a doctor walk into an Aveda Institute. We live our mission through our use of 100% post-consumer recycled material in our packaging, 100% wind-generated power in our manufacturing, and by donating over $65 million since 1999 to preserve and protect the environment around the world. AT AVEDA, WE BELIEVE THAT BEAUTY IS AS BEAUTY DOES℠ AND LIVE THAT MISSION EVERY DAY. They nourish your skin, hair and senses with nature’s finest ingredients, while protecting and preserving our environment.Īveda products are cruelty-free and have never been tested on animals. Made with organic and natural pure flower and plant essences, Aveda products are non-toxic and proven to have powerful results.
AURA AVEDA SALON FULL
Our full line of Aveda products allows you to re-create your salon/spa experience or look at home.
AURA AVEDA SALON HOW TO
Aveda service providers understand how to listen to your needs and conduct a thorough consultation with you, so you can be comfortable and confident that your experience with us is everything you wanted and more.
AURA AVEDA SALON SKIN
Our spa professionals also undergo regular training to stay informed of the latest advancements in body and skin care so they can expertly practice the art of healing, rejuvenating and refreshing the mind, body, and spirit. Our Aveda salon professionals are continually educated on the latest trends and techniques to elevate your look with styles inspired by fashion runways from around the world.
Our Aveda professionals are trained to serve your every need and provide exemplary services. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.Īveda Salons and Spas are founded on the common mission of caring for you while caring for our earth and all its living beings. OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY.
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